Shifted Festival Poster

LATITUDE FESTIVAL POSTER SHIFT

2007 was the launch of the first ever Latitude  festival. This means that there won't have been a huge shift/change of design in the posters since then, maybe a few tweaks here and there.
One feature that has remained consistent throughout the slight alterations of the poster is the font and design of the word and title, 'LATITUDE' heading the poster. This allows the audience identify with the poster and recognise/associate certain memories or band that carry with the logo.
A major aspect that has changed throughout the 6 years that Latitude has been going, is the design (not so major) and the change in colours. Despite sticking with the same colours, they are still sticking with the blue and green theme but made the colours clearer and changed it to a sky background rather than just a solid sky blue. The green has changed to a darker/richer green, which borders the poster better than the other older one.


The 2012 design is a little more basic then the 2007 design. It has dragonflies in the top corners of the poster and a bolder, floral design but set back from the poster a little more than 2007.

The newer poster is more spaced out and is more in proportion, it gives more room for the headline acts to be at the top of the poster, this is what usually sells the festival to a majority of the people.

There has not been a huge shift in the change of the posters, just slight changes that over time probably haven't been noticed much by the audience.