Festival Posters

LATITUDE POSTER

The Latitude poster is appealing to a certain audience; an audience who are interested in the location its self. (hence the background picture is of where the festival is) Also they designers have used the fonts that the bands originally use in the promotion packs. The design of the poster, the header, has a vintage style about it, aimed at people who have an interest in style and originality. The font of 'Latitude' stays the same every year since the festival first started out 7 years ago. Regular festival goers would recognise the logo immediately.

READING FESTIVAL

The Reading festival poster is purely selling the artists. Much like the Latitude festival it uses the font from the bands CD covers or promotion packs. This kind of poster appeals to people who have interest only in the bands. The colour scheme tends to be simple and not detract from the artists, again focusing only on the headliners and other important bands. 

DOWNLOAD FESTIVAL

Download festival tends to sit in the middle of the two other posters, it is not ALL about the artists, also the design of the poster and the location, as it states where is it on the poster below 'DOWNLOAD'. The design bordering the poster is a kind of tattoo-cartoon style, appealing to people who have or are interested in tattoo's. The headliners on the poster take up most of the page, meaning that the focus is mainly on the bands playing, the poster is wholly advertising the bands and the festival.