Festivals

Continuing research into genre and identity, deciding on a festival that our band's values would fit best at, this also includes the genre they fit into.

After analysing several festival flyers, in my filming group, we decided that Latitude Festival would be most fitting for the band we have chosen to use; Kankouran.

Latitude Festival Home Screen

Kankouran 

Having been to Latitude Festival in 2011 & 2012, I know which kinds of bands are going to appear there. The genres that mainly appear at Latitude tend to be indie/rock/folk/alternative/acoustic and I feel Kankouran fit within many of these genres. Their style of music is also the kind that you can imagine live and imagine having a great atmosphere at a festival like Latitude. 

Latitude is not only a music festival, like many others, it is an arts festival featuring comedy, dance, music, literature, film and cabaret. 

It is also a family friendly festival. that phrase would put some people off but if you've been there once, you know that it is predominately young people apposed to couples with children. 

At festivals there is drink and drug consumption, and it varies at different festivals, for example, Wireless (pop festival) will have a different variety of drink and drugs, where as somewhere like Latitude, it will again differ. 

The drink and drugs associated with Pop music tends to be strong liquors such as Vodka or Malibu, drug intake associated with pop could be ecstasy/speed/popping pills. However at a more alternative festival like Latitude, the drink intake is more likely to be things like beer, cider and lager. The drug intake is highly more likely to be things you can smoke, like cannabis. 

There are a lot of drugs at festivals but different levels vary between festivals. 

Latitude A5 Flyer 2010

The vintage-picture frame like looking border of the flyer, connotes it is targeted at people who are interested in style, appearance and the vintage look. The picture set as the background of the flyer is of the festival itself. The arty 'Latitude' 3D writing/model, and the sheep, dyed with natural colouring for the festival. This targets people who are interested in art, innovative ideas and something a little different. From my experience, many different varieties of people go, the age range/target audience ranges from very young children/toddlers to people 60+ and everything in between. 

It is a fantastically interactive, amusing and enjoyably festival and incredibly unique. I believe Kankouran would fit in very well here, musically, style wise and entertainment wise.