The male in the target audience group would be aged between 16-25, have a heavy influence and interest in music and film, being creatively minded. He would wear boat shoes/loafers with the signature white socks of the indie genre, baggy shorts picking out the colours on the plain t-shirt. Another signature item in the indie genre is wearing a vintage or retro snapback hat on backwards, it puts a twist on the modern trends, which is a lot of the time what indie is really about.
The female figure in the target audience would be the same age as the male 16-25, ben creative in what they do. The representation wears Doc Marten boots, a black miniskirt, and a classic gingham shirt buttoned to the top. She would maybe have un-naturally coloured hair as well alongside heavy eyeliner and eye make-up in general.
The target audience that Kankouran attracts is unisex, either/both genders would listen to their music.
- Likely to wear skinny jeans/cut off trousers/fitted band tops/checked shirts/vans/Harrington jackets/denim jackets/headwear (beanie hats/snapbacks)
- Shop at places like Topshop/Topman/Catfish/Dogfish/Philip Browne/vintage stores/markets
- Probable that they listen to bands such as Chair Lift/The Killers/ Bleeding Knees Club/ Oasis
- More than likely to attend gigs regally and festivals
- Either may feature in their own band
- Spend time with friends at gigs/parties/hanging out
- At parties likely to drink and smoke
- Enjoy watching social realism hard hitting films, such as This is England, Trainspotting etc.
- They will also enjoy classical books and also some controversial alternative books.
- Likely to be intelligent young people and aspire towards a creative job in industry. Possibly getting a degree before working to their career path.
- If not going to university, they intend to start work as soon as possible or apply for work experience or apprenticeship.
- The stereotype of the target audience is a socially orientated social-group, which is often true. After getting audience feedback from a sample group, this is how it appeared to be, however this is not a representation of the entire target audience group.
- To have an interest in music and film is deemed to be cool, having a wide knowledge about both also indicated intelligence.
The audience interested in a band like Kankouran and the genre it lies within, would probably be 16-25 year olds. I think that it is a young, forever changing genre of music, also affecting style, adults are more set in their ways, where as when you are in your teenage years, you are finding your identity, always changing style and appearance. finding your identity is a hard and long process that is constantly changing, much like the characteristics of the genre. New faces and bands are always being introduced into the indie-rock-electro scene and are found/discovered by the audience everyday.
The target audience may read vintage fiction books, and newspapers. Some influence comes from newspapers and books. Some songs are written based on characters like Miss Havisham etc. Classical fictional characters are a good base for a song. Linking in with newspapers, they are quite political, have a strong opinion on Governmental issues, whether it be, Labour, Conservative, Lib-dem, or nothing at all. I'd imagine a band like Kankouran to be anti-monarchy. (I don't feel Britain really needs a royal family, but the argument is; the royal family defines Britain. The Queen is highly associated with the name of Britain, that could possibly be why they are anti-monarchy, because it is slightly rebellious, a touch of originality and slightly unlike everyone else - hipster. Their audience would follow in their footsteps as some feel this is an alternative way of thinking.
They would drink fruit ciders- Kopparbergs and beers like Budweiser. When they go to see gigs or concerts, this is what they tend to be drinking and therefore it is associated with that type of band/audience following. In terms of food, laziness would be general, not much of an effort would be regally be put into food. However on special occasions, they may have BBQ's, and try and attempt some kind of complex recipe.
In terms of their sexuality, I think that the 'original' style of genre is pretty open minded. There is not a lot of prejudice. However within the bands, there isn't a lot of contrast between sexuality, it is mainly heterosexual men and women. There is room for homosexual men and women but there tends to be not so many.
Their interest in celebrities would not be high. there may be one or two inspirations who are celebrities, but they don't follow magazines, celebrity TV and similar mediums. Sticking with the idea of being 'hipster' it is down to the individual on who they follow or idolise etc but within the stereotype genre, it wouldn't be very stereo typical…
Ages can tend to be 16 - 45. Many older men/women have been in bands for 20+ years or they just get a band together at a later age. The older bands tend to stand out more because of their age and possibly get more notice. Similarly, young bands get the same. This could suggest a form of 'dead zone' in music.
The genre isn't prejudice against women at all. However there appears to be more men in the genre than women, it is not often you will get an all female band, women will appear, usually, in all male bands with the exception of a woman. I encourage this because it not only gives their music new contours to discover, but also creates a different sound and possibly a different spin on the way they look at (e.g.) composing the music.
Clothes choice is completely down to the individual. However, trends within the genre seem to form. e.g. top button of shirts being fastened. It is a smart casual look. Shoes tend to be Vans, Brogues, Doctor Martin's, Again, showcasing an authentic classical look. Blazers, skinny jeans, Baggy T's, Sophmore jumpers, Denim Jackets, Leather Jackets, Denim Shorts, Shirts, Polo Shirts, these are just some of the items of clothing you would expect to see someone within this genre wearing.
